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The most important reason to link to a site would be to get more visitors from that site. Their visitors should be able to see your link and click on it. If it is hidden away on some arbitrary page somewhere in the middle of the land that time forgot, you are wasting your time. Chat to the webmaster you link to and make sure your link is prominently displayed. Link popularity is quite simply ‘how popular your site is’. Search engines take note of how many links you have coming to your site and assume that the more links you have, the more popular and ‘important’ your site is. But beware!Our Search engines (bless their little white cotton socks) are getting really smart and you should be careful as to who you link to (outbound links) and where you get links from (known as incoming links). Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites Another aspect that affects your search engine position is linking to ‘bad’ sites. By ‘bad’ sites I am referring to sites that have no value or content and simply act as a type of banner or link farm. These sites have a low or absolutely no Google PR and they will only bring you down. Stay well clear. What should the site PR be then? Well, any site with a PR of three or higher should have a reasonably positive effect on your site, but we can’t really generalize. Always ask the webmaster whom you are planning to link to, exactly where your link will be placed. Check out the PR of that particular page and if where you plan to place his/her link is similar or his/her PR is higher it could be a good swap.
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